The New World of Wine and Cannabis Tourism | Wine Enthusiast
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The New World of Wine and Cannabis Tourism

As states across the country move to decriminalize and, in some cases, legalize cannabis, many industries seek to take advantage of the growing consumer demand for all things pot, aiming to get their slice of the so-called “Green Rush.” The wine industry is no exception. Ahead, three wine and weed tours to consider for your next weekend getaway.


My 420 Tours

On January 1, 2014, Colorado became the first legal recreational cannabis market in the U.S., and the state has since paved the way for what’s become known as pot tourism. In the Mile High City, the Wine & Weed walking tour begins at a private lounge, where guests will learn about cannabis strains, edibles and concentrates. Next, a guide leads visitors to the popular River North Art District. Here, the guide will direct you to an urban winery, where you can sip the day away. The route covers about 1½ miles, so wear comfortable shoes and pack lightly.

Sonoma County, California

Wine Country Weed Trips

Recreational use in California became legal in January 2018, and self-described “cannaprenuers” wasted no time merging with the area’s well-established wine tourism industry. For those who seek a more bespoke experience, there’s Wine Country Weed Trips, which specializes in fine wine and top-notch Northern California cannabis. The company provides door-to-door chauffeur service, so guests can navigate the area safely and responsibly in a luxury vehicle. Small groups will experience selected local cannabis dispensaries, award-winning wineries and craft beer pubs during the tour. Expect to explore western Sonoma County, Rohnert Park, Santa Rosa, Healdsburg, Sebastopol, Guerneville and surrounding areas.

Willamette Valley, Oregon

HomeGrown Weed&Wine Tours

Choose-your-own-adventure types will ride in a fully stocked, 14-passenger bus deemed the “chill bus” as they visit local wineries and dispensaries throughout Oregon’s picturesque wine country. This tour pledges to be interactive: In addition to the wine tastings and lessons about the difference between sativa and indica strains, there will also be swag bags, games and prizes.

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