Rum was Colonial America’s Favorite Spirit. What Changed? | Wine Enthusiast
Wine bottle illustration Displaying 0 results for
Suggested Searches

Rum was Colonial America’s Favorite Spirit. What Changed?

Whiskey may claim the title of “America’s spirit,” but rum was at the center of colonial American life (1607–1776). It acted as currency in lieu of paper money, was believed to have medicinal purposes and even fostered a budding cocktail culture.

However, at the onset of the Revolutionary War, as nationalism grew and people had less access to molasses and the other necessary ingredients, rum faded into the background. Whiskey, made with ingredients that became progressively less expensive for many in the continental U.S., quickly rose to fill that void.

Whiskey may be the iconic American drink now, but it’s time to start giving rum the credit it deserves as an integral part of American history and culture.

Early Days of Rum

Glasses on a bar

For much of the 17th and 18th centuries, alcohol was considered safer than water. But rum was prized over other beverages since it was easier to transport and more shelf-stable than drinks like beer and cider.

It was used for more than a substitute for water, however. According to Maggie Campbell, Mount Gay Rum’s estate rum manager, rum “allowed those privileged enough to hold capital, namely European immigrants, to purchase a bulk commodity of low value—molasses—and turn that into a highly value-added product—rum.”

In addition, “it was used as currency and many bills of sale include rum as part of the buyer’s purchasing power,” says Campbell.

During the 17th and 18th centuries, New England became part of the triangular trade route, commonly known as the trans-Atlantic slave trade, between Europe and the Gold Coast of Africa, in part because of rum. The American colonies traded resources like fish and lumber to colonies in the West Indies for molasses, which they distilled into rum. Some of it was consumed locally, but the majority was sent to Europe and then on to Africa to be exchanged for enslaved people.

By the early 1700s, there were a number of rum distilleries in the American colonies because the ingredients needed to make it, particularly molasses, a waste product from sugar production, were also in ready supply from various British territories in the West Indies.

The pervasiveness of rum resulted in the development of a variety of drink styles. Among those still popular today are things like rum punch and grog.

However, this all changed during the American Revolutionary War (1775–1783).

Rum and the Growing Feeling of Nationalism

George Washington had a distillery, that produced nearly 11,000 gallons of whiskey in 1799
George Washington had a distillery, that produced nearly 11,000 gallons of whiskey in 1799 / Photo Courtesy of George Washingtons’s Mount Vernon

“The impact of the war on commerce was great,” says Steve Bashore, director of historic trades at George Washington’s Mount Vernon. The British Navy was still in control of major trade routes, so it was able to block raw materials like molasses from getting to the colonies, which damaged domestic rum distilleries, he says. As a result, rum became harder to find.

Demand for spirits remained high, however, and whiskey rose to fill the void. It took rum’s place as a medium of exchange, and, even after the war, whiskey continued to be the spirit of choice because it could be made with local corn when sugar and molasses imports remained low.

Bashore believes there was another reason whiskey’s popularity grew.

“A feeling of loyalty to the cause led to more consumption of whiskey, made from American grains,” he says. According to Bashore, this feeling of national loyalty continued after the war was over. Whiskey consumption grew throughout the 1780s and 1790s because it was made from American products.

After the Louisiana Purchase in 1803, which effectively doubled the landmass of the United States, Americans began moving westward.

President Thomas Jefferson (1743–1826) authorized the purchase of land from the French because he believed the health of the republic depended on an independent citizenry and that land ownership, specifically small farms, was integral to independence.

Jefferson successfully fought to make land more accessible to small-scale farmers, whereas before, land was out of reach for most people other than the wealthy or land speculators.

As a result, there was not only considerably more room to grow corn, but also considerably more people growing it. This eventually resulted in a surplus. Because corn doesn’t keep well, farmers needed to do something with the portion of their crop that they couldn’t sell locally. To avoid loss due to spoilage, they distilled it into whiskey.

Compared to corn, whiskey was also easier to ship east to markets in places like Philadelphia. Production remained a backyard affair because it was easy to burn corn in large stills. That said, according to Bashore, there were larger distilleries. For example, George Washington had a distillery, one of the largest of the day, that produced nearly 11,000 gallons of whiskey in 1799.

Frusterated with the whiskey tax, tax collectors were often tarred and feathered
Frustrated with the whiskey tax, tax collectors were often tarred and feathered / Alamy

Whiskey became such an important part of the U.S. economy that after the Revolutionary War, Treasury Secretary Alexander Hamilton (1757–1804) proposed taxing it to help pay down the national debt of $79 million, the equivalent of $2.4 billion today. This eventually resulted in the Whiskey Rebellion in 1794.

After a rocky 20th century, due to Prohibition and lack of availability during World War II, American whiskey is enjoying a resurgence thanks to domestic and international interest in American-style food and beverages and the appearance of whiskey in popular media like the TV show Mad Men.

Rum, on the other hand, faded further from the public consciousness in recent years.

“Rum that had been run during Prohibition may have been adulterated, cut, or not what it purported to be, reducing confidence in drinkers and tarnishing rum’s name,” says Campbell. “Tiki bars were a longstanding rum fashion, but as the Vietnam War entered the lives of many Americans, a tropical bar was not the romantic escape it had once been presented as.”

While whiskey remains tightly meshed with the identity of the United States, rum is making a comeback. According to Campbell, it’s “having a new day to connect with modern drinkers” and is “shedding the pirates and unfortunate names and images of the past to embrace all communities in America.”

So perhaps it isn’t long until the United States has two iconic spirits.

Join Us on Instagram

See how our customers are using their wine coolers at home.
Follow us @Wineenthusiast | Show us your #WineEnthusiastLife