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For European Winery of the Year Barton & Guestier, the ‘Focus Is Firmly on the Future’

With an impressive track record of three centuries in the wine trade, Barton & Guestier continues to take wine lovers on a voyage of discovery.

As if it were not enough to boast three centuries in business—a claim that can only be made by a handful of companies—Barton & Guestier has achieved this milestone while maintaining its status as a dynamic player on the French wine scene since the days of Thomas Jefferson (an early customer and a true French wine enthusiast). 

Barton & Guestier celebrates its 300th anniversary this year. Founded in Bordeaux in 1725 by Thomas Barton, the company has been a beacon of reliability in an ever-changing environment for three centuries, guiding wine drinkers towards bottles that inspire confidence and delight the senses.  

“Our legacy is woven into the tapestry of French wine culture,” says Commercial Director Philippe Marion, explaining that Barton & Guestier has always signed its wines with its own name and is thus one of the oldest Bordeaux wine houses.  Today, it continues to take wine lovers on a voyage of discovery by offering wines from France’s premier regions including Bordeaux, Burgundy, Rhône, Languedoc, Provence, the Loire Valley and beyond, crafting quality cuvées year-on-year that please connoisseurs and casual drinkers alike. 

Despite its roots in the past, a forward-looking approach ensures that Barton & Guestier not only meets expectations but continues to exceed them. Newer additions for wine-curious consumers include vinous treasure from the hidden gem appellations of Côtes du Roussillon, Duché d’Uzès and Menetou-Salon

“We’re steeped in history but our focus is firmly on the future,” says Marion, highlighting the recently introduced 0% NectaRose, a premium sparkling zero alcohol rosé in a highly distinctive aluminum bottle which has received a warm welcome, proving that blending tradition with innovation is a win-win combination. 

Sustainability is also a watchword. “As a 300 year-old business, Barton & Guestier can certainly claim to be sustainable, but looking ahead, we want to ensure that we remain in the  best possible shape,” enthuses Marion, outlining the company’s two main goals for 2025—reducing its carbon footprint and achieving environmental certification for all its wines—which are most certainly aligned with this aim. 

Moving with the times, Barton & Guestier has already taken significant steps, including introducing lighter bottles and unbleached recyclable cardboard made of recycled paper, and working with a neighboring business to re-use the backing roll from wine labels to create insulation materials. 

Today, with three centuries of history under their belt and Barton & Guestier widely recognized as a major name for French wine, the company’s vision is clear: “We want to share the magic of French wine worldwide, fostering strong, mutually beneficial relationships with wine lovers and our winegrower-partners. We’re reducing our carbon footprint and opting for sustainability wherever possible, to help preserve the planet for future generations.”

Wine Star Awards Award

25th Annual Wine Star Awards

Monday, January 27, 2025

The Westin St. Francis San Francisco on Union Square


Please join us in celebrating the 25th anniversary of Wine Enthusiast’s Wine Star Awards and congratulating the 2024 winners at the annual black-tie gala in January. Register for tickets and tables  HERE .

For event inquiries on the annual Wine Star Awards gala, please contact LaShana Daniels at LDaniels@wineenthusiast.net .