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U.S. is Fastest Growth Market for Wine and Spirit Education Trust

New figures from the Wine & Spirit Education Trust (WSET) reveal that demand for wine, spirits and sake education is higher than ever as the consumer trend to “drink less but better” sparks businesses to invest in staff training.

WSET, the largest global provider of qualifications in the field of wines and spirits, is reporting a record 85,487 candidates globally in the academic year that ended July 31, 2017, an increase of 19 percent from last year, marking 15 years of growth. Britain continued to lead the global table with candidate numbers rising 14 percent to 19,401, yet it was the United States that saw the greatest growth in candidates among the top 10 markets, up 48 percent at 11,487.

In the last year, WSET welcomed more than 100 new approved program providers. There are now 750 Providers offering WSET courses to wine, spirits and sake trade professionals and consumer enthusiasts in more than 70 countries. In the United States, 50 approved program providers offer WSET courses.

As the fastest-growing market for wine, spirits and sake education, WSET will be cementing its presence in the United States with the appointment of a dedicated team.

The new academic year will also see the release of the freshly updated Level 2 Award in Spirits and the availability of a full suite of printed materials for the Level 3 Award in Sake.

From Samples To Sales

The extensive range of wine, spirit and sake samples tasted through courses makes WSET a key contributor to the global market. Through WSET classroom tastings worldwide, WSET was responsible for approximately 154,759 liters of wine sales last year–equivalent to 1,548 bathtubs. Some 21,879 liters were tasted through WSET courses in the United States alone.

It was via spirit and sake courses that WSET was also responsible for a further 3,121 liters of spirits from 12 countries and about 566 liters of sake.