Grenache (Garnacha) Campaign Kick-Off | Wine Enthusiast
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Grenache (Garnacha) Campaign Kick-Off

Either way, winemakers in Roussillon, France, where Grenache is planted on more than one-third of its 27,000 hectares (67,000 acres), is teaming up with their counterparts in Spain to spend the next three years promoting this versatile varietal. The promotion kicks off this summer, said Eric Aracil, oenologist for the Wines of Roussillon (CIVR). Winemakers generally use the spicy, berry-flavored grape in blends, though in can be used alone to make rosés. The promotion will focus on sommeliers, retailers and the wine press, Aracil said.