Andrew Nelson, 35

Partner/President, WarRoom Cellars; Partner, Lapis Luna Wines; Partner, Bonny Doon Vineyards, Santa Margarita, CA

Big plans for new and old brands

Nelson started WarRoom Cellars in January 2018 to “wage war against big wine,” but he now takes a more positive approach of “all for wine, wine for all.” After his 2018 acquisition of the 20-year-old brand Lapis Luna Wines, now run by his brother, Evan, Nelson made his biggest move in January. That’s when he purchased Randall Grahm’s iconic Bonny Doon Vineyard and immediately tightened its sprawling portfolio. WarRoom has partnered with Total Beverage Solution for sales and distribution, and also makes wine for the Association of Zoos and Aquariums. Nelson’s goal is to provide “great brands and value for midsized distributors.”

Instagram: @LapisLunaWines; @BonnyDoonVineyard