Paul Brady and Sam Filler | 40 Under 40 2019 | Wine Enthusiast Magazine
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40 Under 40 Tastemaker 2019

Paul Brady, 37 and Sam Filler, 37

Paul Brady

New York Wine Brand Ambassador, New York Wine & Grape Foundation, Penn Yan, NY

Spreading a New York state of mind

Wine education is second nature to Brady, a well-connected former sommelier that served stints at Temple Court, Terroir wine bar and Rouge Tomate. He aids in the execution of the annual NY Drink NY tasting in New York City and spearheads many excursions for sommeliers and buyers to learn about New York wine regions like the Finger Lakes, Hudson Valley and Long Island. Brady also travels abroad to spread the word of the state’s growing wine industry. “There’s nothing more gratifying than blowing someone’s mind for the first time with our state’s wines,” he says.

Sam Filler

Executive Director, New York Wine & Grape Foundation, Penn Yan, NY

The emperor of Empire State wine

Since he took the organization’s reins in 2017, Filler has led a focused, driven team that promotes New York wines, which the organization says accounts for nearly $14 billion of economic impact for the state. Overseeing marketing, event, research and educational campaigns to position New York’s seven major wine regions as premier cool-climate producers, he’s rallied the foundation’s many members behind a common voice to ensure that New York wines can be found, enjoyed and understood on the worldwide stage.