Culture: Geoffrey McFarlane, 36 | Wine Enthusiast
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40 Under 40 Tastemaker 2019

Geoffrey McFarlane, 36

CEO, Winc, Los Angeles

Recreating culture club

In 2012, McFarlane revolutionized the dusty idea of subscription-based wine delivery when he cofounded Club W, one of the first modern-day wine clubs to take advantage of social media and machine learning. Now known as Winc, the firm implemented simple, online taste-profile quizzes to create personalized bottle recommendations. It’s since evolved to become a massive, all-in-one operation that produces, rather than purchases, its stock. A leader in its retail category, it also forges partnerships with cult winemakers worldwide to bring the coolest bottles to its users.


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