Do Spirits Need to Be Better Marketed to Women? | Wine Enthusiast
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Do Spirits Need to Be Better Marketed to Women? Future 40 Tastemaker Dr. Nicola Nice Gets Real

Is there an overtly male point of view in the spirits category? Wine Enthusiast Writer-at-Large and spirits reviewer Kara Newman sat down with Future 40 Tastemaker Dr. Nicola Nice to discuss women in cocktail culture.

With a background in consumer insights and branding, Dr. Nice founded botanical gin and liqueur brand Pomp and Whimsy in 2016 when her research suggested women were not taken seriously as consumers of spirits.

Related: Why Women in Wine Are Hustling to Stay Afloat

Listen as they have a conversation about gin, women in spirits, book collecting and the history of women in cocktail culture. 

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